Transformers are xStatic components that take the static content for a content item, perform an operation, and return an altered string. These can be used to change hostnames, alter image URLs, or any other string manipulation you may need to do. Custom transformers are easy to create. Transformers need to be curated into `TransfomerList`s before they can be assigned to an export type; this simply defines which transformers need to run and in which order.